Pizza Hut Case Study Example | Topics and Well Written Essays - 4250 words

Pizza Hut - Case Study Example The study utilized primary and secondary data. The primary data will come from the interviews of Pizza Hut Manager and customers, while the secondary data will come journal articles, internet websites, newspapers, textbooks and academic and industry professionals. Although there has been a lot of research on customer behavior and customer dissatisfaction, there is less study on customer satisfaction, this according to Shultz and Bailey in 2000. What are the reasons behind gambling on a study regarding simple satisfaction Loyal consumers do not leave a store or a restaurant for better services in another place (Anderson and Fornell, 1994). At the very minimal effort the other companies will just beat services offered. The main key component that a company should implement is to maintain their loyal customers. In order to maintain and gain loyal consumers is through providing high quality standards of products and services so that there will be a very minimal chance that the customer needs will not be fulfilled. Indeed, it is a common knowledge that there are difficulties in understanding the truth behind consumer needs, even if these requirements in advance the consumer can and will alter them without any reason at all. Customer Satisfaction According to the study of Kekre, Mayuram and Srinivasan in 1995, a successful company utilizes market analysis in order to understand the needs of their clients and provide satisfaction to them. This company should not just value profit and gains but also the satisfaction of their clients through this they can make the performance of their company strong and will implicate success. If a business organization desires to examine it themselves, they should observe the particular aspects like business contacts, reputation, advertising and their brand name, these aspects can help identify consumer satisfaction (Barbeschi, 2002). After identifying these aspects, the quantity of customer satisfaction a firm has and in which venues, strategic approaches can be formulated to guide the company to be more competitive. In the study of Carol and Reichheld in 1992, relationship marketing should be implemented. This type of marketing can establish in creating a long-term connection with customers instead of individual business deals. A firm having a full grasp of the consumer's needs as they go through their life phases. Its emphasis is a wide variety of products or services to their present clients, as it is necessary to them (Berry et al., 1988). At the same time Berry in 1983 acknowledges that relationship marketing can be implemented when there are options to select from, when the consumer makes their